IPCA in collaboration with Kia India conceptualized project D.R.O.P. (Develop Responsible Outlook for Plastic) to bridge the gap in awareness, effective collection, and recycling. This project has successfully created a robust framework for sustainable plastic waste management supply chain. Project initiated from Gurugram in 2022, now in its 3rd consecutive phase, active in eight cities of India (Gurugram, Vijayawada, Vishakhapatnam, Bengaluru, Mumbai, Panchkula, Chandigarh and Zirakpur).